inKLine Media

Maybe I just need a vacation.

Admit it.  You have said it too.

I think back to my first issue and my very first page.  In my Letter From the Editor, I wrote that I would never quit SL.  And despite the hyperbolic trickery of my blog’s headline, that remains true now.  I’m not actually quitting SL.

I’ve just had one of those stressful weeks–scratch that–months. Fiscal quarters?  Pretty much this entire stretch of 2013 has been a bumpy stretch.

Many of you know this, but in my never-ending quest for new readers I will reiterate.  I’m the Editor and Publisher of SL Business Review magazine, which is published by inKLine Media–a multimedia company company owned by yours truly.  While inKLine Media started in 2011, SL Business Review started publishing in July of 2012 and garnered considerably more attention.

In real life, I am a media professional.  During the time when I was sans stable or full-time employment, I launched SL Business Review for several reasons.  Most of all, and probably most selfishly, it served as a creative outlet for my writing, journalistic and media habits.  Surprisingly, the end game of the business magazine was not profit.  I chose to focus that energy on virtual business and economics because the topic fascinates me and its an area that deserves more SL media coverage.  It also served as a litmus test for my own business ventures in SL.

Ultimately, I don’t think I ever met my content quotas for the blog a single week.  I’ve delayed or printed late just about every issue.  As a result of the demands of printing in-world, the blog has often slowed up, and so on and so forth.

This would seem to deem my efforts with this magazine a dismal failure, but I’m very quiet when it comes to my business affairs.  In fact, an article in this very magazine has landed me an exciting job in RL doing exactly what I love to do–reporting the news.  The business relationship and now personal friendship developed here on SL, between two people removed by a Gulf.

Without naming names, a very prominent SL business owner read an article in our second issue.  That was last August.  From there, she presented me with a real life opportunity that only an idiot would screw up.  And I’ve been called worse!

I’ve been known, especially by my SL friends, to spread myself too thin.  In that respect, I believe it’s time for a change for my virtual life.

At this time, inKLine Media is wrapping up Issue 7 of SL Business Review and will publish as soon as its complete.  Since our anniversary is just around the corner, we may consider printing a special edition in July.  After that, SLBR will move to web-exclusive for a short period of time.  By doing so, I believe inKLine Media and SL Business Review will not wither away, but explode with a host of new content after some re-structuring.

With that, I believe that the story of this magazine itself serves as a tale that SL can be a very valuable tool if used correctly.  Once you have that opportunity, however, you can’t let it slip away. I refuse to let that happen.